A return to in-person learning in 2021 posed unique challenges and a potential attrition problem for schools across the world.
Our task was to inspire parents to stick with SA during a very uncertain time.
Through a 360 campaign that leveraged the idea of innovation, we:
(1) Informed parents about the innovations SA implemented to ensure a seamless learning experience
(2) Assured parents that safety was the top priority
(3) Excited and welcomed families back
A warm welcome video showcasing familiar faces of SA schools.
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A social media campaign:
(1) Kept parents informed of how we’re keeping their kids safe
(2) Showcased our values to the general public
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We gifted families with a magnetic refrigerator frame to capture the first day and to provide consistent brand presence inside the home.
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