KPMG's 10,000 stories challenge identifier exploratory

Art Direction / Design

Partnered with Arcade Creative Group to create logos for KPMG's "10,000 Stories Challenge". Employees were asked to submit stories illustrating how their work makes an impact personally, within the firm, and on society as a whole. The goal was to increase job satisfaction and highlight the "higher purpose" of the Big 4 firm's work. There were over 40,000 submissions and posters were designed for a select group.

Designed to play off of the poster designs, the above identifiers were part of a larger exploratory to brand the initiative. They were placed on event signage, on KPMG's internal and external-facing sites, and on the posters themselves.